Each seminar is limited to a
small number of agencies so there
can be individualized attention to each firm’s needs. Most seminars have a
wide range of marketing communications disciplines represented, including
advertising, media, public relations, design promotion, interactive, direct
marketing, research and multi-cultural. The next seminars are:
The seminar runs from 9.30AM to 4.15PM preceded by breakfast from 8.45-9.30
(lunch is also provided.) REGISTER USING THE PULL-DOWN MENU ABOVE.
The price for the seminar + 45 days of individualized consulting is $850
PP with discounts for additional people.
NOTE: AGENCIES WISHING TO
HAVE THIS SEMINAR CUSTOMIZED AND PRESENTED ON AN EXCLUSIVE BASIS TO AS MANY
OF THE AGENCY STAFF AS YOU WANT SHOULD CONTACT ROBB HIGH.
What you’ll get from the
seminar
An up-to-the-minute status report on the new agency marketplace:
how it’s changing, where it’s headed, how it will impact your firm and what
you should do about it.
A detailed summary about what clients really think and feel about their
agency partners; what they like and don’t like; and what they look for
when they conduct reviews. (This is based on interviews with over 700+
marketing executives.) You get recommendations/action plans for how your
agency should evolve to take advantage of those client needs and
dissatisfactions.
A summary of what the most innovative firms are doing to restructure
to adapt to the changing MarCom agency marketplace.
Several new services you can add to increase agency income.
How impending changes in the television medium will disrupt the
dominance of the 30-second commercial and, in turn, shake up the agency
world.
New techniques to prospect for new clients more effectively:
How to market your firm to become distinct and interesting
vs. the 6,200 other MarCom firms in the US.
As a group we’ll generate specific communications strategies and
content relevant for your firm and identify brand architecture solutions to
make it easier for clients to “buy” your agency services.
How to build an intelligent prospect list: setting the
optimum number of firms; determining the right decision-makers to
communicate with; identifying which prospect database sources to use and how
to use them effectively; and the impact of business agency growth objectives
on prospect selection. We’ll go through the step-by-step process of creating
the list using online database resources.
A totally new way to communicate to prospects to
lift agency awareness using email they actually will want to read: how to
create the right content; methodology for enhancing readership; how to use
the readership data to identify who to contact to get face-to-face meetings.
This approach will enable your agency to develop awareness/relationships
with 300+ prospect decision-makers with minimal expense and staff time
required. We’ll go through the actual online mailing process and how to
identify specific prospects that read your email communications.
Approaches for using social media effectively; building followers
fast; using video; creating multiple Facebook follower sets.
Techniques for making your agency web site a more effective selling platform.
Specific recommendations for making the home page more inviting; creating a
relevant and interesting intellectual property section; making the creative
section stronger; how to present your client list more effectively; better
ways to showcase key people.
Multiple strategies
for getting “first meetings” with prospects so the relationship
development process can advance: who to contact; how to break through; what
to offer; who to send; what to say; what not to say; and how to generate
future meetings over time.
Methods for getting press visibility
consistently so
you’re contacted for your “comments” by publications the client
decision-makers actually read.
Ways to get noticed and considered by agency search consultants;
what criteria they look at; how to position yourself to them.
New techniques for
how to pitch to win:
Approaches for crafting better responses to RFP’s so you make it to
the next round more often: when not to respond; what makes an agency
submission stand out.
New methods for creating more interesting and engaging new business
presentations
that will increase your win rate: how to beat agencies much larger than you;
techniques for effective “closes;” optimum pitch team composition; rehearsal
strategies; PowerPoint techniques; team acting roles; what to do in a
credentials presentation.
The seminar includes 40+ pages of detailed, comprehensive written
explanations and action plans about everything we discuss so your firm
can immediately implement.
Post-seminar
consulting: 45 days
Following the seminar you can contact Robb High “24/7” by phone or email –
as often as you want – for 45 days to discuss anything of interest, for
example:
×
The seminar recommendations and how to implement them
×
Strategies for responding to actual RFP’s you receive
×
Strategies and ideas for new business presentations/pitches that come up
×
×
Matters relating to organization, hiring, succession, merger and/or sale
×
