Robb has helped
over 800 marketing communications agencies of all sizes –- from 4 to
4,000 employees -- and all disciplines –– advertising, PR, promotion,
media, design, interactive, research, multicultural and direct/CRM --
improve their new business win-rates.
In his career,
Robb has been involved with winning over 146 new clients representing
$1+ billion in billings.
Prior to
starting RHC, Robb was CMO at Young & Rubicam Group where he led new
business initiatives for Y&R, Mediaedge, Burson-Marsteller, Landor,
Wunderman, Sudler and Bravo.
Before that he
was part of the core team that built a small agency of 35 people to a
large multi-discipline firm with a staff of 410 as COO of Kirshenbaum &
Bond.
In addition to
his new business development practice, Robb is a search consultant and
has watched over 180 agencies compete. He also does Client Satisfaction
Audits for agencies and has conducted interviews with 700+ marketing
executives learning what they like about their agency partners. And what
they don't.